Fundamentals of Digital Programmatic Buying

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Tina Stevens's Tip of the Week

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Do you currently have access to the SRDS.com digital media database? It can help you identify short-tail and long-tail digital advertising opportunities, understand the ad network ecosystem and contact sites with RFPs. Sign in now to search the...

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Digital Media Spotlight

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Programmatic and the Concerns Around Inventory Quality

There’s a common misconception that all programmatic buying is limited to remnant inventory, but that isn’t always the case. This perception may finally change in 2015. Remnant inventory is loosely defined as ad space on a site that a publisher has been unable to sell, so it's typically given a lower-cost. In order to finally be sold, remnant inventory...

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The Media Mic Podcast

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The Media Mic, Episode 05: Paul Polizzotto from CBS EcoMedia

    In this inspiring episode we talk with Paul Polizzotto, President and Founder of CBS EcoMedia. From Paul's journey as a social entrepreneur to joining the media world and becoming part of CBS, Paul and David Crawford discuss CBS EcoMedia's mission... Read More

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The Fundamentals
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SRDS.com Spotlight

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Private Marketplace Inventory from Rubicon Project Now Available in SRDS.com

Programmatic inventory is now live in SRDS.com from Rubicon Project and its publishers, including Hearst, Dow Jones, Tribune Publishing and more. Users can access Rubicon Project’s private marketplace inventory and experience a smarter, safer way to buy programmatically. More publishers are allocating high-quality inventory to these channels, and it’s available...

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Featured Video

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Mr. Magazine Interview with Stephen Davis, Kantar Media SRDS President, and James G. Elliott

A few weeks ago, our President, Stephen Davis, was featured in a live video interview with Mr. Magazine. In the interview, Steve and James G. Elliott, founder and president of James G. Elliott Co., Inc., shared findings from a study they conducted on the SRDS.com user base in Q4 2013. The goal of the study was to better understand the media planning and...

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Tell Us What You Think

What Kind of Online Advertising are you Conducting for your Brand or Clients?

If you're involved in digital media planning, we want to hear about it! Fill out my online form. var x1lybvmb01dr1ub;(function(d, t) { var s = d.createElement(t), options = {...
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