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Advertising Data

SRDS.com Exclusive: Interview with Acxiom about Omni-Channel View

by The SRDS Team |  We asked David Wells, Acxiom Senior Director of Agency Sales, to talk to us about how Acxiom can deliver an omni-channel view of digital campaigns, and how agencies can use that data for better client recommendations. Kantar Media SRDS: Can you give our readers a quick 2-3 sentence explanation of Acxiom, in case they're... Read More

Get to Know...Adslot

by The SRDS Team |  Recently Kantar Media SRDS welcomed additional automated guaranteed inventory to its digital database thanks to our newest programmatic trading partner, Adslot. Adslot is an advertising technology company that automates the trading of guaranteed display media placements. Adslot provides buyers with scale, control and... Read More

March Madness Advertising Insights from Kantar Media

by The SRDS Team |  Our colleagues at Kantar Media have once again analyzed the advertising spending data around the NCAA post-season—commonly referred to as March Madness—and published some fascinating insights into TV ad spending, how March Madness compares to other sporting events, the average cost of a 30-second spot, top advertisers... Read More

Which retailers are winning the holiday ad spend battles?

by Mike Morrow |  With each passing day on the calendar, the Winter Holiday shopping season builds towards its conclusion. The stakes are obviously high for the retail industry, with close to 20 percent of annual sales occurring during this period. As we get further into the holiday season, our friends at Kantar Media, sister company... Read More

Understanding Programmatic Advertising Deals

by The SRDS Team |  Programmatic advertising – using technology to automate the buying and selling of digital ads – is the newest area of growth in advertising, and many studies have shown it will only increase in importance and reach. According to an AOL study, more than 90% of advertisers use programmatic buying methods in their... Read More

Atlas: The Future of Cross-Platform Targeting

by The SRDS Team |  As more adults shift from the TV to the smartphone to tablet and back again throughout their daily lives, the ability to use data (not just cookies) to create a cross-platform campaign is something that could be real very soon. Facebook recently re-launched Atlas, the ad server the company acquired from Microsoft last... Read More

How Will Fraud Impact Programmatic in 2015?

by The SRDS Team |  Fraud is a major issue in digital advertising that will stay in the headlines in 2015. About 36% of traffic is considered fake, according to estimates cited by the IAB. This is a scary truth for buyers allocating so much of their budget to display and specifically open RTB. In fact, a major criticism of open... Read More

Programmatic Advertising and its Impact on Other Media

by The SRDS Team |  Increasingly, TV, radio and out-of-home media are becoming Internet-connected, forcing the question of how programmatic ad buying might be implemented in these different media to increase efficiencies. Programmatic is so appealing across media due to its ability to replace mass advertising with personalized... Read More

Rapid Adoption of Programmatic Advertising by Some Agencies, Brands and Publishers

by The SRDS Team |  There is no doubt that programmatic can be a tricky landscape to navigate, but it’s a reality in digital advertising. Several major brands have openly discussed their commitment to programmatic. In May 2014, Ad Age reported that American Express planned to shift 100% of its media buys to programmatic. Procter & Gamble... Read More

Outsmarting Your Competition with People & Programmatic Technology

by The SRDS Team |  In traditional advertising, a big budget allows you to outspend the competition to get the best positioning, reach and frequency. The more you spend, the more exclusivity you can buy. While dollars are still an important part of the programmatic buying equation, there are several other factors that can give your brand... Read More

Get to Know…Rubicon Project

by The SRDS Team |  Rubicon Project is an advertising technology company focused on automating the buying and selling of advertising. Founded in 2007 and headquartered in Los Angeles, Rubicon Project has engineered one of the largest real-time cloud and big data computing systems, processing trillions of transactions within milliseconds... Read More

The Differences Between Private Exchanges and Public Exchanges

by The SRDS Team |  Online ad exchanges are real-time bidding platforms that expedite, facilitate and simplify the buying and selling of ad inventory. But there are two kinds of ad exchanges, those that are private and those that are public. The process in which the exchanges work is similar, the difference comes in the number... Read More

What Companies Offer DSPs and SSPs? [Webinar Question]

by The SRDS Team |  Did you get a chance to attend our first webinar detailing the basics of programmatic media buying? Throughout the session, we received several questions about the players in the digital advertising ecosystem. We want to make sure you have a handle on this complex topic, so we're planning to answer each of these... Read More

Media Partner Testimonial from Electrical Contractor

by The SRDS Team |  John Maisel has worked for Electrical Contractor magazine for almost 13 years, but has been in the media world for closer to three decades. In his tenure at EC, John has repositioned, redesigned, and expanded the brand, which has been in existence for a little over 76 years. Electrical Contractor is a well-established... Read More

Get to Know...Shiny Ads

by The SRDS Team |  As you probably know, we’re launching a programmatic initiative in SRDS.com where we will be publishing guaranteed and private marketplace inventory from various third-party buy-channels. This initiative will facilitate the automated buying of premium inventory by media buyers and brand planners. One of... Read More

Get to Know...iSocket

by The SRDS Team |  As you probably know, we’re launching a programmatic initiative in SRDS.com, where we will be publishing programmatic guaranteed-direct and private marketplace inventory from various third-party buy-channels, such as SSPs and other vendors that facilitate the automated buying of premium publisher inventory. One of... Read More

5 Benefits of Guaranteed Direct Ad Buying for Agencies & Marketers

by The SRDS Team |  If you’ve read recent news stories about guaranteed direct and its impact on digital advertising, chances are you may want to know why agencies and brands are starting to explore this buying method. Now that you have a basic understanding of what guaranteed direct advertising is, let’s discuss why agencies and... Read More

The Average Media Planner/Buyer Recommends or Helps Purchase Nearly $20 Million in Advertising

by The SRDS Team |  The 21st century media buyer or planner is most often responsible for multiple media types and has substantial buying power, according to data from the SRDS.com user base. We found that the average respondent recommended or helped purchase $19.4 million in advertising in the past 12 months. Additionally, over half of... Read More

5 Tips for Exploring B-to-B Advertising Options

by The SRDS Team |  The opportunities available in b-to-b marketing have grown tremendously in the last decade, way beyond trade journals. There’s digital advertising – on websites, with third-party vendors and through other programmatic options. There are content partnerships like webinars, event sponsorships, social marketing and much... Read More

How to Find and Evaluate Digital Media - Websites [SRDS.com Webinar + User Questions]

by Mike Morrow |  On April 29, I had the pleasure of moderating another idea-packed half-hour web session with our trainer, Tina Stevens, on how to find and evaluate websites using the SRDS.com media planning platform. Participants learned: The differences between "short tail" and "long tail" sites How to find sites that match your... Read More

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