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Advertising Data

Outsmarting Your Competition with People & Programmatic Technology

by The SRDS Team |  In traditional advertising, a big budget allows you to outspend the competition to get the best positioning, reach and frequency. The more you spend, the more exclusivity you can buy. While dollars are still an important part of the programmatic buying equation, there are several other factors that can give your brand... Read More

Rapid Adoption of Programmatic Advertising by Some Agencies, Brands and Publishers

by The SRDS Team |  There is no doubt that programmatic can be a tricky landscape to navigate, but it’s a reality in digital advertising. Several major brands have openly discussed their commitment to programmatic. In May 2014, Ad Age reported that American Express planned to shift 100% of its media buys to programmatic. Procter & Gamble... Read More

Get to Know…Rubicon Project

by The SRDS Team |  Rubicon Project is an advertising technology company focused on automating the buying and selling of advertising. Founded in 2007 and headquartered in Los Angeles, Rubicon Project has engineered one of the largest real-time cloud and big data computing systems, processing trillions of transactions within milliseconds... Read More

Media Partner Testimonial from Electrical Contractor

by The SRDS Team |  John Maisel has worked for Electrical Contractor magazine for almost 13 years, but has been in the media world for closer to three decades. In his tenure at EC, John has repositioned, redesigned, and expanded the brand, which has been in existence for a little over 76 years. Electrical Contractor is a well-established... Read More

The Differences Between Private Exchanges and Public Exchanges

by The SRDS Team |  Online ad exchanges are real-time bidding platforms that expedite, facilitate and simplify the buying and selling of ad inventory. But there are two kinds of ad exchanges, those that are private and those that are public. The process in which the exchanges work is similar, the difference comes in the number... Read More

Get to Know...iSocket

by The SRDS Team |  As you probably know, we’re launching a programmatic initiative in SRDS.com, where we will be publishing programmatic guaranteed-direct and private marketplace inventory from various third-party buy-channels, such as SSPs and other vendors that facilitate the automated buying of premium publisher inventory. One of... Read More

Get to Know...Shiny Ads

by The SRDS Team |  As you probably know, we’re launching a programmatic initiative in SRDS.com where we will be publishing guaranteed and private marketplace inventory from various third-party buy-channels. This initiative will facilitate the automated buying of premium inventory by media buyers and brand planners. One of... Read More

5 Benefits of Guaranteed Direct Ad Buying for Agencies & Marketers

by The SRDS Team |  If you’ve read recent news stories about guaranteed direct and its impact on digital advertising, chances are you may want to know why agencies and brands are starting to explore this buying method. Now that you have a basic understanding of what guaranteed direct advertising is, let’s discuss why agencies and... Read More

What Companies Offer DSPs and SSPs? [Webinar Question]

by The SRDS Team |  Did you get a chance to attend our first webinar detailing the basics of programmatic media buying? Throughout the session, we received several questions about the players in the digital advertising ecosystem. We want to make sure you have a handle on this complex topic, so we're planning to answer each of these... Read More

How to Find and Evaluate Digital Media - Websites [SRDS.com Webinar + User Questions]

by Mike Morrow |  On April 29, I had the pleasure of moderating another idea-packed half-hour web session with our trainer, Tina Stevens, on how to find and evaluate websites using the SRDS.com media planning platform. Participants learned: The differences between "short tail" and "long tail" sites How to find sites that match your... Read More

The Average Media Planner/Buyer Recommends or Helps Purchase Nearly $20 Million in Advertising

by The SRDS Team |  The 21st century media buyer or planner is most often responsible for multiple media types and has substantial buying power, according to data from the SRDS.com user base. We found that the average respondent recommended or helped purchase $19.4 million in advertising in the past 12 months. Additionally, over half of... Read More

U.S. Ad Expenditures Increased Nearly 1% in 2013

by The SRDS Team |  While it may not be tremendous growth, ad expenditure did jump .9% in 2013, finishing off the year at $140.2 billion, according to Kantar Media. Further, Q4 2013 ad spend increased 1.6% compared to that period in 2012. “Advertising growth eased in 2013 without the stimuli of Olympic and political spending. However, the... Read More

SRDS.com Media Data Updates in February

by June Levy |  We know that current advertising data is critical for your media plans. That’s why our data team works hard to reach out to publishers and media companies listed in SRDS.com as much as possible. Personnel swings, rate card increases and circulation data is changing all the time. In February, our team made 5,268 updates... Read More

10 Digital Advertising Traps to Avoid

by The SRDS Team |  If you’re going to fail, fail fast. That’s a quote I’ve often heard from professors and other marketing professionals. The same is true in digital advertising. It takes time, effort and practice in order for you to develop a super successful campaign. Undoubtedly, you’ll have a couple missteps along the way, but... Read More

4 Tips for Exploring Out-of-Home Advertising Options

by The SRDS Team |  It’s hard to miss a billboard as you’re driving on the expressway. But in today’s world, out-of-home advertising is much more than just large, outdoor, display ads on the side of the road. From in-flight entertainment to ads on bus benches to stadium ads, OOH has exploded in recent years especially on a local level.... Read More

6 Tips for Exploring TV & Cable Advertising Options

by The SRDS Team |  Not every business can afford to run a commercial during the Super Bowl. But that shouldn’t stop you from considering this powerful, far-reaching medium. TV offers a variety of interesting advertising opportunities for brands, many of which may actually be affordable. What’s critical is determining what your objective... Read More

5 Tips for Exploring Radio Advertising Options

by The SRDS Team |  Everyone drives a car, and most people listen to the radio on the road, so why not advertise your brand or product on the radio, right? Well, it’s a little more complicated than that. There are a variety of radio advertising options, depending on your market, and you should determine your business objectives before you... Read More

5 Tips for Exploring B-to-B Advertising Options

by The SRDS Team |  The opportunities available in b-to-b marketing have grown tremendously in the last decade, way beyond trade journals. There’s digital advertising – on websites, with third-party vendors and through other programmatic options. There are content partnerships like webinars, event sponsorships, social marketing and much... Read More

Media Partner Feature: Cleverworks

by The SRDS Team |  Mike McHale is the founder and chief media officer at Cleverworks, where he works with marketers and creative agencies through media and marketing consultancy-providing strategy, planning, negotiating insights and serving as a catalyst for new ideas and innovation. He also works with media partners as a resource for... Read More

Media Partner Feature: American Chemical Society

by The SRDS Team |  Stephanie Holland has worked in ad sales for almost ten years. Currently she serves as the Market Development Manager of Online Advertising at the American Chemical Society, focusing on marketing to potential advertisers, society members and non-members. Although the ACS is in a niche, b-to-b space, the... Read More

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