Attention! Updated Spot Radio and TV Cost-Per-Point estimates are now available in SRDS.com.
Most broadcast media buyers understand that an indispensable method for measuring cost-efficiencies is by cost-per-point. CPP is the cost, per 1% of an indicated audience, of buying ad space in a given media vehicle. This data provides buyers with what a CPP should be in the upcoming quarter, by market, by daypart.
SQAD Spot Radio Cost-Per-Point Estimates
This data can be found under the Radio Search.
TV Household Cost-per-Point Levels
This data can be found under the TV & Cable Search.
Log in now to view the data or if you don’t currently have access to these databases, let us know.