Is print media dead?

Consider these Q1 2012 Journal Ad Review numbers.

• 700…the number of professional healthcare publications coded
• 2,569….the number of individual publication issues coded
• 17,404…the number of print ads coded (including 4,535 NEW ads)
• 4,216 …the number of print ads scanned and released in JarScan

Source: Kantar Media Journal Ad Review

What about online advertising?

• 200…the number of professional healthcare websites spidered.
• 4,633…the number of unique online creatives spidered on professional healthcare websites in Q1 2012.
• 3,112 the number of new creatives spidered on professional healthcare websites in Q1 2012.

Source: Kantar Media Evaliant