Is print media dead?
Consider these Q1 2012 Journal Ad Review numbers.
- 700…the number of professional healthcare publications coded
- 2,569….the number of individual publication issues coded
- 17,404…the number of print ads coded (including 4,535 NEW ads)
- 4,216 …the number of print ads scanned and released in JarScan
Source: Kantar Media Journal Ad Review
What about online advertising?
- 200…the number of professional healthcare websites spidered.
- 4,633…the number of unique online creatives spidered on professional healthcare websites in Q1 2012.
- 3,112 the number of new creatives spidered on professional healthcare websites in Q1 2012.
Source: Kantar Media Evaliant