We're pleased to show off the latest round-up of Kantar Media Professional Health advertising expenditure data in April's Medical Marketing & Media.
- Top 5 Medical/Surgicals Journals by Ad Revenue
- Top 25 Advertisied Companies
- Top 25 Advertised Brands
- Top 10 Online Brands (by frequency of ad occurences and quantity of sites used)
The short version?
"Journal advertising continues to be an effective promotional tactic and cost-efficient part of a multimedia marketing program," according to MM&M. Further:
Medical/surgical dollars managed a $24-million increase to $401 million for the year. That translates to 6% more in spending and the second straight rebounding year, driven by newly advertised products coupled with a number of market leaders from the past two years still maintaining high visibility.