If the chart above is any indication, the digital music space is overflowing with options for anyone looking to stream some tunes. From music video site Vevo, to free music streaming service Songza, to the interactive Internet radio service Slacker, the digital music options are truly unlimited.
But according to Kantar Media SRDS employees, there’s a clear favorite among the pack.
Pandora is the most used Internet music service among our employees with iTunes trailing as a far second. Pandora is a top automated music recommendation service that has been around and digital for more than a decade. Its top perk is that when you listen to your favorite song or band, the site mines through its Music Genome Project database to find songs with musical similarities to your choice. Pandora offers users two subscription plans: free/ad-supported and fee-based/no ads.
Even though the online radio business is crowded, that isn’t stopping social networks and other digital companies from trying to grab some market share. Last week, Twitter made an announcement that it’s launching an iPhone app that helps users find music that's trending on Twitter and songs based on the artists/bands you follow. Whether the app will make a big splash remains to be seen, but it doesn’t look like any online radio service will top Pandora anytime soon for those working at Kantar Media SRDS.
How do you listen to music digitally?