Digital marketing intelligence provider AdGooroo recently announced it added search marketing intelligence data on the Yahoo! Bing Network for clients. As part of this news, the team also published a special report on the performance of Yahoo! Bing that's essential for any digital marketer.
For example, did you know that the Yahoo! Bing Network accounts for about one-third of U.S. search volume? Though far less than Google, Yahoo! Bing still covers a huge chunk of the PPC search market. In the report, AdGooroo analyzes U.S. paid search performance on Yahoo! Bing along with Google AdWords across six verticals: Retail, Financial Services, Travel, Education, Computer & Internet, and Business to Business.
It also includes side-by-side comparisons of the two search engines for:
- Clickthrough Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Thousand Impressions (CPM)
- And more
Full disclosure: AdGooroo, like SRDS, is part of Kantar Media.