Our data team strives to provide users with the most updated media planning data within SRDS.com. In April, the team made a total of 8,501 updates to the SRDS.com databases with the largest chunk of updates coming from the business publication database. Here's the full breakdown:

• 1,921 newspaper updates
• 54 out-of-home updates
• 409 TV & cable updates
• 717 radio updates
• 1,207 digital updates
• 3,343 business publications updates
• 850 consumer magazine updates

We know that current data matters, so log in and check out some of the changes!

Our team understands the value of current media planning data and they work hard to update listings every single day. In March, the team updated 8,045 SRDS.com listings bringing the 2013 total to 32,581 updates.

Here’s how last month breaks down:

• 2,757 business publications updates
• 2,080 newspaper updates
• 927 TV & cable updates
• 918 consumer magazine updates
• 887 digital updates
• 381 radio updates
• 95 out-of-home updates

We know that current data matters, so take a moment to log in and check out some of the changes!

February was a busy time for the Kantar Media SRDS data team. This time of year the team is really focused on 2013 rates for newspapers, consumer magazines and business publications.

With 16,850 updates to the SRDS databases, they more than doubled their January number. But look at all the updates for the other databases!

• 3,896 radio updates
• 3,551 digital updates
• 3,290  newspaper updates
• 2,910 business publications updates
• 1,909 consumer magazine updates
• 778 TV & cable updates
• 616 out-of-home updates

If you have any questions about the data you find in SRDS online, just let us know!

Each and every day, our data team makes hundreds of updates to the media planning data on SRDS.com. They’ve already started 2013 on a high note.

Our data team made 7,686  updates to our SRDS databases. Here's the breakdown:

• 1,750  newspaper updates
• 332 out-of-home updates
• 275 TV & cable updates
• 1,227 radio updates
• 1,263 digital updates
• 1,673 business publications updates
• 1,166 consumer magazine updates

We know that current data matters, so take a moment to log in and check out some of the changes!

We’ve been keeping busy here at Kantar Media SRDS, and 2013 won’t be any different. I’m happy to report that our data operations team made hundreds of updates to close out the year to ensure that you have the most current data available as you craft your media plans.

Through December, our team made 1,449 updates to our b-to-b, consumer, newspaper, TV and radio databases.

Until next month!

Just because the holiday season is underway doesn’t mean that we’re taking it easy at SRDS. Our data operations team made 2,469 updates to our local, b-to-b and consumer media listings in November.

We know that you need the most current information to make your media planning decisions, so we hope that our updates are helpful to you and your teams.

Enjoy the holidays and ditch stress. When looking for ad opportunities, use SRDS!

Last week, NextMedia Group announced the sale of NextMedia Outdoor, its outdoor advertising business, to Lamar Advertising Co. for $145 million.

Baton Rouge-based Lamar is the nation's largest outdoor advertising company, offering ads on bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs.

The deal will allow NextMedia to focus solely on its radio operations, said NextMedia CEO Jim Donahoe. The company currently operates 33 stations across eight markets in the U.S. The sale also eliminated NextMedia’s debt.

SRDS covers changes like this in the Out-of-Home market continually. Our users rely on the SRDS database to find traditional outdoor options as well as targeted space like sampling, in-flight, in-store, in all 210 DMAs. The SRDS out-of-home database will reflect these changes after it uploads at the end of the week.

What’s the most interesting out-of-home placement you’ve bought?

Can you believe that we’re quickly approaching Thanksgiving and, perhaps equally importantly for marketers and ad agencies, Black Friday?

In October, our rock star SRDS media data experts made more than 2,673 updates to local, b-to-b and consumer media property listings in SRDS.com.

Especially during the holiday season, we understand that it’s critical for you to have up-to-date data for media comparison, advertising rates, and media contact information.

If you have any questions about the data you find in SRDS online, just let us know!

Newspaper media advertising continues to be at the heart of local market media plans, but the landscape changes quickly and can be hard to keep up with. Whether you are basing your analyses on Metros, Micros or DMAs, Circulation 2013 from SRDS (available this month) provides an in-depth view of which newspapers papers circulate in each area, with updated circulation and market data.

May was another busy month for the SRDS data team.

Last month we updated over 3,100 local, b-to-b and consumer listings to make sure the data you use to find, consider and understand media is as current as possible!

You probably already know that we make hundreds of updates each month to the media planning data on SRDS.com, but when you look back at the first four months of 2012, the numbers that my colleagues in data operations put forth really are impressive. 

• Through April, our data team made 9,661 updates and added 135 new listings to our b-to-b, consumer, newspaper, TV, and radio databases
• Our amazing direct marketing team made 31,102 updates and added 4,219 new direct marketing listings

Current data matters, and we make a concerted effort to keep the data you use to find, consider and understand media as current as possible!

Last Thursday I sat-in on an excellent NAA/ABC webinar on branded editions that appear on ABC statements. For those not familiar with the concept, ABC defines branded editions as "Extensions of member newspapers that allow new audience segments that may not be traditionally delivered." 

I consider branded editions as terrific advertising opportunities, but they can be confusing since a specific branded edition can appear on several ABC primary statements. This makes the total circulation hard to track down.

Take, for example, Impacto USA in sunny Long Beach, California.  Impacto USA appears as a branded edition on four separate ABC primary statements. 

SRDS to the rescue! 

In the SRDS Newspaper Media database, the listing for Impacto USA gives you everything you need in one place: the titles of the four ABC papers, the circulation for each of the papers, and the total circulation. 
Simple and all in one place. We love making your life planning media easier!