Paid search is hot and competitive market, but can you guess which retailers were the top players in 2012? AdGooroo’s new infographic offer details on last year’s top 10 spending retail categories in paid search along with the top retailers in each category by impressions.
When taken together, retailers spent over $2 billion for paid search in 2012. Amazon took the top spot among mass retailers when looking at U.S. Google Adwords impressions. That’s not too surprising considering it’s the only one on the mass retailers list that is purely digital. Target, Wal-Mart, JCPenney and Macys all have brick and mortal store-fronts.
Check out the infographic below to get a sneak peak of the paid search retail universe and then get the full report here.
Full disclosure: AdGooroo, like SRDS, is part of Kantar Media.