Remember when March Madness basketball brackets were on paper and took hours of the coordinator’s day? This is one thing the Internet has obviously made easier for us. (OK, there might be a few others, too.)
Now the office basketball brackets are online. Phew.
Over the last three or four years, more alternative interactive brackets are popping up. In addition to capturing all the eyeballs that make March Madness a huge advertising event, it’s expanding to all different interest groups. Sure they don’t all involve winning money, but it’s a fabulous way to bring together a community for a few weeks. The objectives are different for each – traffic, ads served, collecting voter info. And hopefully fun.
I did the Allstate BFF brackets on Facebook in 2011. It matched up random FB friends of mine and pitted them against each other to end up my BFF. Friends met friends from different parts of my life, which as you know can be good, or bad. (High school crush vs. Aunt Helen vs. work mentor.)
The ‘GoFugYourself” authors, Jessica and Heather, have put out Fug Madness for a few years. Anyone can vote on different celebrities based on just how badly you think they’ve dressed in the last year. With links to different outfits throughout the tournament that review the year. You can watch voting live, just like the real games. The 2012 champion Vanessa Hudgens barely beat Lindsay Lohan, in a contest that surged back and forth for hours.
I’m always excited to see how our industry jumps in, both for our clients and our work.
Today I got an invitation to fill out brackets tied to our advertising world – one that pits cereal mascots against each other. It’s from Thrillist via Facebook.
Of, course I had to login to Thrillist and see all the ads, before I could get to FB and vote. And vote I did, via “Like” or “Comment.”
(I do think they skewed the results by switching up if a mascot on left got a like or mascot on right from pair to pair. Maybe it’s their seeding process?) And now I’m hungry for cereal, the ‘good’ kind.
Best of luck to the marketers behind each mascot,. I’m sure you’re hoping for the trophy. Or at least bragging rights.
One list of 11 alternative brackets is going around, and you can check out a list of 12 alternate brackets here. Famous beards? Boy bands? Saddest movies? Beer? Careful, some are NSFW.
And if I don’t answer your email quickly in the next few weeks, you’ll know I’m busy watching my brackets.
Have you worked on an alternative March bracket for a client?
Tell us which brackets you’re doing.