Scarborough's newest infographic is particularly useful for digitally-minded yet location-specific media companies and marketers. Specifically, it tells the local story of how online media consumption has evolved over the past few years by identifying the top markets in key areas of online media to paint a picture of national trends.
One interesting nugget of info: Atlanta, Austin, San Francisco and Washington, DC are almost always in the top 10 for every online media activity in every year measured.
The infographic can help media and marketers narrow their focus, using layers of data to reach digital audiences and consumers more efficiently. Download the full infographic here.
Did any of the data surprise you?