If you're even a little bit interested in consumer magazine advertising and consumer demographics, you should make sure you take some time to explore MPA's Magazine Media Factbook.
Billed by MPA as a "comprehensive guide of magazine media facts for advertisers, advertising agencies, media planners and consumer magazine marketers," it's full of great tidbits on the value of magazine media to include in your client presentations.
Here are some of the takeaways I found most intriguing.
Magazine media audiences are growing and young adults read heavily
- Adults under 35 years old read more issues per month than adults over 35. 93% of adults overall, 96% of adults under age 35, and 97% of adults under age 24 read magazines.
- The number of magazine readers has grown over the past five years
Magazine readers are the least likely of all media users to engage in other non-media activities while reading
Magazines readers appear more highly engaged while they read, as a consequence of the medium itself. When consumers read magazines, they are much less likely to engage in other media. For instance, only 21% watch television while reading a magazine.
Did any of the statistics surprise you? What will you show your clients?