In the advertising and media industry, you search for inspiration, creativity and passion. Kantar Media SRDS follows these same values both in our business and when it comes to giving back.
Our employees have been passionate and creative in raising funds for UNICEF, inspired by children less fortunate from across the globe. Through this corporate fundraising initiative, our goal is to help provide hope, opportunities and a brighter future to these children. Over the past two years, Kantar Media SRDS has been an enthusiastic supporter of UNICEF. We are proud to say our employees have embraced this initiative, and have been imaginative and collaborative in our fundraising efforts.
Last year, we came up with a variety of ideas to encourage teamwork and participation by all employees. In the first quarter, we collected family recipes from across the business to create and sell the first SRDS Recipe Book. Filled with delicious recipes from many cultures, we were able to raise money while sharing a bit about ourselves with our fellow colleagues.
As the year went out, we held other employee events (which we started referencing as “FUNdraisers”) including a Valentine’s Day cupcake sale, a root beer float event, an ice cream sundae social, a fall bake sale, a Halloween decorating contest and our March Madness basketball toss contest. Some employees chose to contribute through payroll deductions while others donated their spare change in our “Change for Good” tube.
One of our most popular fundraising events was held last summer when we created a Themed Gift Basket Fundraiser & Raffle. Each department was responsible for creating a gift basket tied to a particular theme, such as Summer Fun, BBQ and Italy. The ideas began as simple baskets but eventually exploded into elaborate displays: large buckets filled with folding lawn chairs and summer goodies, an actual barbecue grill bursting with all the necessities for outdoor grilling and a gourmet gift basket stuffed with Italian treats fit for a king! All the items were graciously donated by SRDS employees, who were then given the chance to purchase raffle tickets to win the gift baskets. Everyone got involved and the fundraiser was a big success, but most importantly, all of the proceeds went to UNICEF.
Our fundraising activities for UNICEF give us a sense of pride and accomplishment here at Kantar Media SRDS. We are able to share our ideas, values and success as a company.
This year, we’ll be brainstorming new and creative ways to continue with our fundraising efforts.
Do you have a successful fundraising idea you want to share? Please let us know. We’re open to ideas and we will make sure to give you credit on our next UNICEF blog post.
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