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SRDS.com Media Data Updates in May

Wednesday, June 19, 2013 by The SRDS Team

Our data team is committed to ensuring that every time you sign in to SRDS.com, you see the most current and standardized media planning data for all of the ad opportunities across every media channel in the U.S.

In May, our team made 7,727 updates to the SRDS.com databases. Note that this does not include the hundreds of direct marketing list updates they also make every day. View the details on those here.

Here’s how this month’s numbers break out.

  • 1,566 TV & cable updates
  • 1,473 consumer magazine updates
  • 1,412  newspaper updates
  • 1,040 digital updates
  • 1,034 radio updates
  • 882 business publications updates
  • 320 out-of-home updates

If you have any questions about the data you find in SRDS online, just let us know!

Mad Men Wrap-Up: "Favors" (spoilers)

Tuesday, June 11, 2013 by Jacki Premak

Mad Men

Everyone is busy juggling something in this episode of “Mad Men” - oranges, clients, spouses, kids. 

We open with Roger trying to juggle oranges sent from Sunkist to inspire the team working on a pitch to secure the account. Don seems a little annoyed speaking of the prospective client because "it's pretty clear they're too cheap to get out of print." TV was the media darling of the late 60s, much like digital is today. I wonder how many similar conversations are going on in agencies right now regarding the migration to digital and mobile media from traditional. Seems the juggling of advertising dollars, media buys and placement lives on.

Meanwhile, back at SC&P there's always an undercurrent.

Pete is treated to a surprise office visit by his mother and her male nurse, Minolo. Minolo is a charming, dashing young fellow who dotes on Mrs. Campbell. Peggy and Mrs. C have a brief interesting conversation in which Mrs. C tells Peggy she and Pete should work it out for the sake of their child. Peggy's face is priceless as she whispers that she and Pete are just friends. Mrs. C goes on to say she has found a deep love with Minolo. Finally, after Mrs. C calls her "Trudy" Peggy lets out a sigh of relief realizing the old lady is confusing her with Pete's wife. 

Peggy, Pete and Ted visit OceanSpray and enjoy a few too many cranberry cocktails. Peggy and Ted flirt until he goes to phone his wife. Pete calls her out on the mutual attraction between the two, which she wisely brushes aside. She relays the gist of the conversation with Pete’s mother to him. He is mortified at the thought of his mother having relations with the younger Minolo, and the two of them are still laughing when Ted returns. Ted, who always seems to feel like the odd man out, is uncomfortable and wants to head back to NYC. When Ted returns home, his wife is waiting up and complains about how much time he's spending at work. Different couple but same argument.

The next morning, things are in a tight squeeze at SC&P when it's revealed Roger and Don are working on a pitch for Sunkist and Ted is working on a pitch for OceanSpray. It’s the beginning of the juice wars. Lots of yelling and door slamming with poor Ted lamenting to Jim Cutler about "my juice" vs. "his juice." Jim reminds Ted that as of now they have zero juice accounts so they better figure out which one to pursue.

Don always has something else on his mind and it usually relates to a woman. This time it's Sylvia's son, Mitchell, who has just been classified 1A by the draft. Mitchell confides to Megan, who contemplates helping him run to Canada. Don quickly nixes that idea. Arnold comes to speak to Don about Mitchell and Sylvia, indicating he could tell something was up as he had caught Sylvia in little lies the past year.

Don the rescuer wants to help Sylvia by keeping Mitchell from getting drafted. He asks Pete for help but no go. Pete suggests asking the bigwigs from GM since Chevy is their account. At dinner with GM/Chevy and the partners, Don brings up his friend's son who is 1A. He talks about how the kid had his whole life ahead of him, how distraught his mother is and all but flat out asks them to intervene through their government connections. They murmur sympathies, the partners look incredulous and Don was just Don. The next morning, Ted barges into Don's office aghast at his behavior at dinner. Ted tells Don he should have said something to him because he knows the Brigadier General and will put in a call, but only if they agree to quit battling and move forward as one solid agency. Their handshake was a binding agreement. Ted holds up his end of the agreement and Mitchell will not be drafted.

While all of this is unfolding, Sally and her frenemy, Julie, are in NYC for a Model UN. They meet Mitchell in the lobby of the Draper building and the school girl crushes begin. They both think he is dreamy and write a "what I like about Mitchell" note. All young girls know these silly things are NOT to be shared with the boy.

Julie, who deliberately calls Megan "Mrs. Draper" to annoy her, helps take out the trash. In doing so, she sneaks downstairs to the Rosen apartment and slides the note to Mitchell under the door. Julie gleefully tells Sally what she did. Sally is mortified. She convinces the doorman to give her the apartment keys, again, and creeps into the Rosen kitchen via the back door. If you recall, off the kitchen is the maid's room. As she tiptoes across the kitchen floor she hears a moaning from the maid's room and sees her dad and Sylvia. Startled, she screams, drops the keys and flees. Daddy Don rushes after her but doesn’t catch her. Don is distressed and ends up in a bar. When he finally stumbles home, Megan and the girls are having dinner. Arnold stops by to offer his thanks for saving Mitch. Don is terrified Sally will say something about what she saw and convinces her, through a closed door, that he was just comforting Sylvia. Sally doesn't believe it but loves her dad and says it's fine. Ever notice how little these two talk face-to-face? It's always over the phone or through a door.

When Pete confronts his mother, she is very lucid and tells Pete, "You've always been unlovable." Ouch, that's pretty harsh for a mother to say, even if I do agree. Pete reprimands Bob Benson about referring Minolo, whom he feels is taking advantage of his mother. Bob indicates that Minolo is not interested in women, but is a kind, loving person who makes others feel special. Bob touches his knee with Pete's and leaves it there just long enough for Pete to get the message. He tells Bob to “tell Minolo he gets one month of pay and is disgusting."  Well that puts to rest some of the Internet rumors about Bob.

Peggy is still in her dark, crummy apartment. She traps a rat and it drags itself under her sofa to die. I can't help but think the bloody trail across the wooden floor is foreshadowing of a murder scene to come. Remember last season when Don doodled the noose then Lane hung himself? With only two episodes left this season the puzzle pieces are starting to fit together.

Mad Men Wrap-Up: "A Tale of Two Cities" (spoilers)

Tuesday, June 4, 2013 by Jacki Premak

Mad Men Recap

"A Tale of Two Cities," "A Tale of Two Companies," or perhaps even "A Tale of Two Dons" could work for this episode of Mad Men. Of course, there are always two Dons so that's not anything new.

The two cities in the episode title may refer to LA and Detroit. After all, Roger, Don and Harry head to the California hot spot while Ted is in Motor City, wrapping up Chevy.

That means SCDPCGC is left in the hands of Jim Cutler and Bert Cooper. Yes, Cutler, you are the world's most expensive baby sitter. While the partners are away, those remaining manage to do three important things:

  1. Bundle the Manischewitz account
  2. Upend the Account Manager hierarchy
  3. Come up with a name for the company

At SCDPCGC, Ginsberg is having a difficult time reconciling his capitalistic job with his hippie-esque beliefs. He and Cutler get into a screaming match until good ol' Bob Bensen intervenes. Cutler and Ginsberg plan to meet with Manischewitz to hand-hold the account in Rogers’s absence. But Cutler decides he doesn’t want to attend so he sends Bob in his place. Bob and Ginsberg manage to bundle the meeting. Cutler doesn’t really want to deal with it so he promotes Bob to some throw-away title and decides he'll let Roger clean up the mess. Yep, sounds like a few baby-sitters I've hired in the past—give 'em a lollipop and let mom deal with it.

In other news, a very mod looking Joan has a lunch date set up by her friend, Kate, who works for Avon. Turns out it wasn't so much a date as it was a business lunch. The new Avon marketing man wants to discuss what SCDPSCGC could do for Avon. Not missing a beat, Joan acts the role of the Account Manager and gets a taste for securing new business. She and Peggy approach Ted and they think he will be on board with Joan handling the account. "He loves new business, he doesn't care where it comes from," says Peggy. That may be true, but he certainly cares about who handles it. Ted calls Pete to take over the account and throws a new title at him. Joan still wants to Account Manager but is effectively, if not rudely, put in her place by Pete. He and Peggy would have the meeting but Joan can show the client around the office when he visits. Of course, Pete says this in his smarmy way, which makes it even worse.

The next morning at the breakfast meeting, Joan surprises Peggy by showing up sans Pete. In fact, she didn't even let Pete know about meeting and Joan carries on the charade of being Account Manager. Clearly, she is under-equipped for this role, making all the rookie mistakes—not listening, over-selling and stepping all over creative. Peggy is not happy and gives her a good dressing down back at the office. Naturally, Pete finds out about the meeting and throws a hissy fit. Joan gets called to the boardroom (principal’s office) for a scolding from Ted and tattle-tale Pete. Quick-thinking Peggy sends Marcie in with a note saying Avon is calling thus rescuing Joan, for the time being.

Meanwhile, in LaLa Land, Roger, Don and Harry have to overcome a rough start to the meeting with the Carnation Instant Breakfast folks. It seems that starting off a meeting by mentioning the 1968 Chicago Riots is not the way to go; especially for a NYC agency. Later, they head to a groovy party in "the Hills" where some TV and movie execs would be. Right away they spy a former employee, Daniel, who was let go on his first day. Daniel isn’t very tall so Roger was not short of jokes the entire evening. It looked like a typical 60s bash with free love, hashish pipe, plenty of booze and mini-skirts. The men are in heaven –until the party turned hellish. Hallucinating Don believes he sees  both Megan and Private Dinkins at the party. Dinkins had lost an arm, and his life, in the army. He tells Don, "Dying doesn't make you whole. You should see what you look like." Forward to Don staring at himself face-down in the pool. (Remember the visit Hawaii ad??)Thank goodness Roger rescues him. What a strange scene and I’ve no doubt it was sprinkled with conversations we'll revisit sometime in the final three episodes.

When the weary travelers all convene back in New York, all the partners but Joan are called to Don's office. They recap the various trips. Ted has a signature from Chevy. Manischewitz has put them in review, which turns out is no surprise to Roger. Avon is at the doorstep and they are intrigued that Joan is handling the account. Bert and Jim announce they have finally settled on a name for the company that is least offensive to all: Sterling Cooper & Partners. Personally, I found the entire plot line around the company name selection to be quite humorous. SCDPCGC, SCDCC, SCDC. As we are now "Kantar Media SRDS," I can totally relate to getting used to a new company name.

As for the rest, it was both groovy and nostalgic. The creatives are still living it up. Pete is still fretting and pouting about every little thing. Roger is still chasing skirts. Don is still tormented and breaking hearts into pieces. Joan and Peggy are still battling their way through the good ole boys network only in more colorful clothes. Now we're getting to my era and I recognize all the songs.

What did you think of this week's episode? 

New White Paper! Kantar Media Shares Online Video Automotive Ad Insights

Monday, May 27, 2013 by The SRDS Team

Kantar Media Online Video Automotive Ad Insights

Automotive manufacturers have been very active in the online video market. But each company is taking a different approach to reach their prospects, according to Kantar Media's newest white paper. The paper provides insights on digital video with a focus on car advertisements.

Did you know that the categories with the highest percentage of brands using online video are video games and auto manufacturers? If you think about it, it makes sense. Both of these industries benefit the most from showing their products in action.

Here are few other nuggets of info we learned after reading the piece:

  1. Dodge and Honda had the greatest share of voice among auto manufacturers in digital video.
  2. Dodge's share of voice for digital video ads was more than four times greater than its share for TV.
  3. Almost three-fourths of the auto manufacturers that advertised via online video place more than half of their digital video ad time on TV Network websites.

Download the full report here and let us know what you think!

SQAD First Quarter Data Now Available in SRDS.com

Wednesday, May 22, 2013 by The SRDS Team

Attention! Updated Spot Radio and TV Cost-Per-Point estimates are now available in SRDS.com.

Most broadcast media buyers understand that an indispensable method for measuring cost-efficiencies is by cost-per-point. CPP is the cost, per 1% of an indicated audience, of buying ad space in a given media vehicle. This data provides buyers with what a CPP should be in the upcoming quarter, by market, by daypart.

As a reminder, Radio and TV/Cable database subscribers can find the SQAD information as follows:

SQAD Spot Radio Cost-Per-Point Estimates

This data can be found under the Radio Search.

Radio SQAD Data

TV Household Cost-per-Point Levels

This data can be found under the TV & Cable Search.

SQAD Tv Data

Log in now to view the data or if you don’t currently have access to these databases, let us know.

SRDS.com Data Updates Through April

Wednesday, May 8, 2013 by June Levy

Our data team strives to provide users with the most updated media planning data within SRDS.com. In April, the team made a total of 8,501 updates to the SRDS.com databases with the largest chunk of updates coming from the business publication database. Here's the full breakdown:

  • 1,921 newspaper updates
  • 54 out-of-home updates
  • 409 TV & cable updates
  • 717 radio updates
  • 1,207 digital updates
  • 3,343 business publications updates
  • 850 consumer magazine updates

We know that current data matters, so log in and check out some of the changes!

More Retailers Launching Digital Campaigns Targeted to Millennials

Monday, May 6, 2013 by The SRDS Team

AHH Effect Coca Cola

Are digital campaigns the best way to market to millennials? It sure seems like many marketers think so. If you haven’t noticed it across industry headlines, there’s been an uptick in brands committing major resources to getting in front of Generation Y digitally.

Take Coca Cola. The company just released its first-ever digital-only campaign to teens called the “The AHH Effect.” Mobile platforms are the medium of choice for the campaign with most of the content primed for quick hits, including mini-games, videos and multimedia content. There are 17 digital experiences, starting at ahh.com. Adding an “h” to the URL allows visitors to access a new experience. Going forward, Coke plans to use paid and owned media on Facebook and Twitter to encourage teens to create their own experiences for the brand. Coke will select and include 25 users experiences in the campaign.

Retailer Nordstrom is launching a campaign promoting the concept of “Youphoria,” according to the New York Times. Tactics include videos featuring young adults involved in various outdoor activities like chopping wood. Naturally, these millennials are dressed to impress in Nordstrom gear.  It’s meant to show that everyone can find an affordable style at Nordstrom that fits their character. The videos are available on YouTube and promoted via Twitter, Facebook and the Nordstrom website.

Other companies, like Budweiser, are opting to reach millennials through a product change supported digitally. The company’s newly designed bow-tie beer-can will be released this spring, hoping to take advantage of the hip fashion trend of wearing bow-ties, according to MediaBistro. The can will be marketed directly to younger beer drinkers with a multimedia campaign that spans digital, print, and TV promotions.

As these brands jump on the millennial bandwagon, they'd also be advised to study some of the brands that this generation already loves. According to iMedia Connection, these include Coachella, Nike and Pretzel Crisps.

Are you using a digital campaign to reach your target millennials?

The Latest SRDS Media Data Updates for March

Tuesday, April 2, 2013 by June Levy

Our team understands the value of current media planning data and they work hard to update listings every single day. In March, the team updated 8,045 SRDS.com listings bringing the 2013 total to 32,581 updates.

Here’s how last month breaks down:

  • 2,757 business publications updates
  • 2,080 newspaper updates
  • 927 TV & cable updates
  • 918 consumer magazine updates
  • 887 digital updates
  • 381 radio updates
  • 95 out-of-home updates

We know that current data matters, so take a moment to log in and check out some of the changes!

March Madness Advertising Trends from Kantar Media

Friday, March 8, 2013 by The SRDS Team

March Madness Advertising Trends

Unlike the Super Bowl, March Madness doesn’t bring to mind classic TV commercials and millions of dollars for a 30-second spot. The focus is on brackets, betting and the fear that your team will lose in the second round.

But marketers and agencies have increasingly put their chips on the table for the NCAA Men’s Basketball Tournament, making it more of a brand promotional opportunity than ever before. Trend data from Kantar Media reveals that the tournament has actually become one of the most valuable properties in all televised sporting events for advertising.

Here are the three biggest takeaways from the report:

  1. Since 2004, the NCAA Men’s Basketball Tournament produced more than $5.9 billion in national TV ad spending from 266 different marketers. In 2012, ad revenue exceeded the $1 billion mark for the first time.
  2. Digital isn’t just an add-on anymore. This year’s features will include multi-screen digital access to the tournament via PC, smartphone and tablet devices, steaming-live games and ad-sponsored videocasts. There will also be a sponsored bracket game and sponsored “Social Arena” where viewers can follow game tweets and participate in fan chats.
  3. The cost to advertise in the tournament has grown over the years and always peaks in the championship game. Last year, the average price of a 30-second TV ad in the championship was $1.34 million, up 8 percent from 2011.

Click over to Kantar Media for an extensive overview of trend advertising data on March Madness.

SRDS.com Media Data Updates Through February

Wednesday, March 6, 2013 by June Levy

February was a busy time for the Kantar Media SRDS data team. This time of year the team is really focused on 2013 rates for newspapers, consumer magazines and business publications.

With 16,850 updates to the SRDS databases, they more than doubled their January number. But look at all the updates for the other databases!

  • 3,896 radio updates
  • 3,551 digital updates
  • 3,290  newspaper updates
  • 2,910 business publications updates
  • 1,909 consumer magazine updates
  • 778 TV & cable updates
  • 616 out-of-home updates

If you have any questions about the data you find in SRDS online, just let us know!

SQAD Fourth Quarter Radio and TV Data Now Available in SRDS.com

Thursday, February 21, 2013 by The SRDS Team

Broadcast media buyers and planners use SQAD data for media cost forecasting, specifically to find out what a CPP should be in the upcoming quarter, by market, by daypart.

Cost per Rating Point (CPP) is a metric used to determine the cost of buying ad space to reach 1% of their target audience. It allows media buyers and planners to compare the costs of advertising on different media outlets to determine the most efficient and cost-effective placements.

Here’s where broadcast planners can find this updated information in Kantar Media SRDS:

SQAD Spot Radio Cost-Per-Point Estimates by MSA

SQAD Radio

Go to the Radio Media database and on the welcome page, click on the SQAD Spot Radio Cost-per-Point Estimates link.  It will pull up a list of PDFs with SQAD data by metro market. The radio CPP data is only available to subscribers of the Radio database.

SQAD Radio

TV Households Cost-Per-Point Levels by DMA

SQAD TV 1

Go to the TV & Cable Media database and on the welcome page, click on the DMA Maps and Profiles link. It will pull up a list of PDFs with SQAD data by DMA. This data is only available to subscribers of the TV & Cable database.

SQAD TV

If you’re interested in accessing the Radio or TV/Cable databases, let us know.

Advertising Insights on the Oscars from Kantar Media

Monday, February 18, 2013 by The SRDS Team

It’s no wonder why the Super Bowl and Academy Awards take place during the winter. Audiences are more likely to enjoy the comforts of their own homes while temperatures drop, and are more apt to turn on TV. Consequently, advertising during these highest-profile programs is a must for big names looking to reach millions of Americans.

Kantar Media has released a report containing historical advertising data for the Oscars, showcasing ad pricing trends, top marketers and other insights. Last month, they released something similar for the Super Bowl.

Here are three takeaways from the new report:

  1. The Cost of Oscar Advertising: The average cost of a 30-second spot—$1.7 million in 2013—increased slightly during the past few years but has not exceeded the peak levels from 2006-08.
  2. Oscar Spending By Top Advertisers: In 2012, almost half of total ad revenue came from four companies:

Top Advertisers in the Academy Awards

  1. First Time Oscar Advertisers: Last year, 29% of advertising made their Academy Awards debuts, including Google and Hulu.

Check out the full insights report now.

Just Keeping Up With the Headlines is Tough, But Not Nearly Enough

Friday, February 15, 2013 by Steve Davis

This week, I had the opportunity to host another Media Mixology event in NYC, bringing together the SRDS community of media buyers and sellers. We networked, enjoyed some hospitality and heard a few insights from industry professionals, Mary Poscik of G2, Kevin Moeller of Media Behavior Institute and Ki Mae Heussner of GigaOm.

This event was actually a make-good because we had to postpone it from November in the aftermath of Hurricane Sandy. But despite the rescheduling, more than 100 professionals showed.

The discussion centered on the challenges agencies face when integrating emerging media into our clients’ plans, and how agency professionals can be better partners for their clients.

In prepping for the discussion, I was struck by the number of big headlines that have occurred in our industry in the last three months since we postponed. It made me appreciate even more the challenge agencies and marketers face as they try to stay ahead of the consumer’s ever-changing habits.

Across the media research, advertising and technology landscape there have been a number of big headlines:

And that’s just the big stuff.

Through all of this, marketers don’t just expect their agency partners to stay on top of news coverage and understand the changing players as well as their new line-up of offerings. No, what marketers really need is help in understanding how their audiences are adopting and using these new technologies and how their behavior is being measured. They are anxiously relying on us to advise them how to participate in this new environment, while still doing our day jobs.

It’s a major opportunity and a reason why we love being part of our dynamic media industry. It’s how each of us keeps learning – and pushing our clients to try new things. And it’s why we all want to come together at these events, share ideas on what’s working, or not, and blow off a little steam.

Thanks to our speakers, Mary, Kevin and Ki Mae. Thanks to our sponsors for making the event possible. Thanks for spending some time talking with me and the SRDS team about your new challenges. Thanks for giving me a reason to stop and reflect on what’s happening so quickly. It’s why we love media.

A Case Study: Grantland and Successful Online Publishing

Thursday, February 14, 2013 by Sophia Venetos

Grantland Screenshot

Throughout college, the majority of the sports news I consumed was from the Chicago Tribune (my daily newspaper), ESPN (both TV and Web) and closer to graduation, Deadspin.com. The paper provided me with short and quick updates on my favorite local teams, ESPN gave me the big, national picture and Deadspin popped out offbeat anecdotes, sometimes controversial rumors and entertaining commentaries.

In the last two years, another media property has been added to my favorites list because it fills a void missed by the other three: long-form sports articles that are not only informative, but highly entertaining.

Grantland.com was launched in 2011 by ESPN’s “Sports Guy” columnist Bill Simmons. The articles range from intense “30 for 30”-type pieces to the latest pop culture news. Grantland pieces are original, thought-provoking and witty. Just like director Christopher Nolan challenges his audience with complicated movies filled with twists and turns, Grantland expects quite a bit from its readers. A grain of salt, an appreciation for sarcasm, maturity and a sense of humor.

What’s most telling about this site is that it’s been very successful. According to Compete, the site has more than 600,000 unique monthly visitors.  

This brings me to my larger point. Even though almost anyone can be a publisher these days, not all of these publishers will be successful, have loyal followings and make money.

Among the countless sports websites on the Web, Grantland has set itself apart because of its high-quality content—Simmons is an outstanding writer. Consequently all of the other elements for publisher success have fallen into place: like advertising, content expansion onto new platforms (apps, tablets, print, etc.), enhanced site design and specialized sponsors.

Still, it hasn’t been a cake walk. Grantland’s ad sales team works hard to make money in a challenging environment. Eric Johnson, ESPN Executive VP-Multimedia Sales, tackled that topic in an Ad Age interview:

“We started with presenting sponsors, such as Subway, that have a customized integration into the site. Now we're looking at selling flighted sponsorships around events, so you might see us sell one around the Super Bowl or the NBA Draft. We don't have the desire to just sell display rotational ads. They don't fill a need and it's more profitable this way.

And in some ways, Grantland is like a Hollywood studio that creates different pieces of content, like some of the podcasts, that we can use outside of Grantland but carry the brand with them. One of the deals we have done recently is having Blue Moon sponsor "30 for 30 Shorts."”

Again, because Grantland has strong and diverse editorial content, high-quality advertising breaks have come a bit easier.

I don’t think success based on high-quality content is limited to online sports publishing. Any media company that has expertise on niche topics has a major opportunity if it can be unique, offer a fresh voice and appeal to a core loyal audience.

Grantland publisher David Cho isn’t ready to take a breather and rest on his laurels just yet. He told Ad Age:

 “We're fans of the New York magazine model, where they have the blogs Vulture, The Cut, Daily Intel. That's sort of what we want to do: create destination pages that are stronger and feel like products of their own. We felt like we are putting out some good stuff that's getting lost because we were relying on the home page.”

Online publishers should take note of Grantland’s approach and emphasis on content as they get their sites off the ground.

7 Reasons To Use SRDS to Laser-Target Local Marketing Efforts

Thursday, February 7, 2013 by The SRDS Team

SRDS Local DMA Chicago

For years, many businesses focused their marketing and advertising efforts at a national level. But with the rise of social media, search and mobile, the game has changed. It’s clear that the key to cost-effectively reaching your best prospects is to laser-target campaigns and go local. In fact, an updated BIA/Kelsey forecast expects advertising revenue for all local media to reach $147.1 billion by 2016, at a 2.1% annual growth rate.

On the surface it may seem difficult to adapt a national marketing plan for a local market, but the creative itself doesn't necessarily need to change too much. It's all about determining how to best make it resonate for that audience and more importantly, where to place it so it reaches your target audience. Many marketers use SRDS.com to get the data they need to make informed decisions about local advertising opportunities. Here's why:

  1. Any Media Type: Access detailed information on every available media property that accepts advertising, including websites, newspapers, radio stations, TV & cable stations, magazines and out-of-home opportunities.
  2. Every Market: Conduct a DMA drilldown with comprehensive local media data for all 210 DMAs across the U.S.
  3. Background Check: Research new markets with consumer demographic data.
  4. Due Diligence: Even if you work with an outside agency, guarantee that they are selecting the right ad opportunities for your brand in markets you may be unfamiliar with.
  5. Actionable Data: Listings include all the data points you need to compile a plan, including rates, contact info, audience metrics and much more.
  6. Smart Spending: Small businesses, retailers and restaurants all use SRDS.com to find innovative and affordable ad placements that go beyond the budget-breaking TV buy.
  7. Ask Around: Don’t miss out on this unique service. Marketers from Kohls, Dr Pepper, Crate & Barrel, Shoe Carnival and possibly your direct competitors already rely on SRDS.

See SRDS in action and let us know how we can help with your local marketing needs.

SRDS Data Updates Through January

Wednesday, February 6, 2013 by June Levy

Each and every day, our data team makes hundreds of updates to the media planning data on SRDS.com. They’ve already started 2013 on a high note.

Our data team made 7,686  updates to our SRDS databases. Here's the breakdown:

  • 1,750  newspaper updates
  • 332 out-of-home updates
  • 275 TV & cable updates
  • 1,227 radio updates
  • 1,263 digital updates
  • 1,673 business publications updates
  • 1,166 consumer magazine updates

We know that current data matters, so take a moment to log in and check out some of the changes!

Friday Fun: Our 15 Favorite Super Bowl Commercials

Friday, January 25, 2013 by The SRDS Team

Budweiser Clydesdales

You might remember that in December we shared Kantar Media SRDS employees’ favorite holiday TV commercials. Now that the Super Bowl, one of the biggest advertising days of the year, is approaching, we thought it would be fun to share our all-time favorite commercials that first aired during The Big Game.

  1. Budweiser Clydesdales Tribute
  2. Apple 1984
  3. Coca-Cola Mean Joe Green
  4. Wassup
  5. Volkswagen Darth Vader
  6. Old Spice Guy
  7. Nothing But Net
  8. Budweiser Frogs
  9. Budweiser Clydesdales Rocky
  10. Snickers Betty White
  11. Reebok Terry Tate
  12. Careerbuilder.com Parking Lot
  13. Coca Cola It’s Mine
  14. Google Parisian Love
  15. Budweiser Frogs

We hope you enjoy these ads, and make sure to share your favorites in the comments!

Have You Sent the Aflac Duck a Get Well Card?

Friday, January 18, 2013 by Sophia Venetos

Did you hear what happened to the Aflac duck? He’s been in the hospital for about a week with injuries to his beak and wing, but it looks like this bird is going to pull through.

Aflac hasn’t gone into details about how the mysterious accident happened, but the supplemental insurance provider did announce the Duck’s hospitalization via a commercial first aired during the BCS National Championship game on January 7.

When I first saw the ad, I wasn’t sure what to think of it. But now that it’s been about a week, I’ve decided that not only does this promo make sense, it also worked extremely well. Maybe not in the traditional sense – the campaign I launched increased sales for the company by x% – but it does succeed as an interesting, positive and creative way to engage younger prospects with the Aflac brand.

This campaign went beyond TV ads with mobile banners and mobile search. Consumers could send the Aflac Duck get-well e-cards and receive updates on the bird’s condition through social media.

Jon Sullivan, Aflac Corporate Communications Manager, told ClickZ:

“We want to engage consumers with our brand in a lighthearted way that will help us deliver a serious message about the value of Aflac."

Though this is early in 2013, I think this may be one of the top imaginative integrations of advertising and social media that we’ll see all year, since most importantly, the campaign netted concrete results.

Sullivan told ClickZ that the Aflac Duck Facebook page has seen an increase of over 1,100 likes since the campaign launched and that in the first two and a half days of the promotion, the Duck received more than 4,050 cards. That’s pretty good awareness and engagement in my book.

Here’s a screenshot of the Facebook page, filled with well-wishes, the ability to create a card and even a funny (yet “inspirational”) video posted by the Aflac Duck of a pig being able to walk down the stairs.

Aflac Duck Facebook Page

Though the Aflac Duck isn’t back on its feet yet, I have to say, job well done, Duck, job well done.

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