As a recent college graduate, I’m always interested in career-related articles, like “the top-paying jobs for people in their 20s” or “the most popular majors for Generation Y.” So when I saw iMedia Connection’s list of the 5 hottest job opportunities in digital marketing, curiosity struck and I clicked.
Good news for SRDS.com users. Digital media planner made the list!
According to the article, “While the traditional media planner of yesteryear is somewhat of a one-person department (or even merely a name on a list of approved outsource vendors), the digital media planner and buyer might be part of a department in the making.”
But while digital media planner is a hot career, that doesn’t necessarily make the industry any easier to break into. Read on for 7 things you need to read to help you get the digital media planner job of your dreams.
- What is Media Planning? – Walk before you run. Let us give you the basics on media planning. Simply put, it’s one of the four key disciplines within advertising, along with account management, brand planning and developing creative. Typically media planning is a role that falls to an outside agency, but some companies choose to keep it in-house. More >>
- Digital Media Planning Guidelines – Last year, our friends at Milward Brown analyzed the evidence from several of their studies to create straightforward, evidenced-based guidelines for marketers who want to make the most effective use of digital media as part of an integrated campaign. It’s a must-read for any on in the online advertising space. More >>
- 7 Best Practices for Digital Media Planning - There’s no reason to fear digital if you’ve done your homework, says Ginny Ewing, one of our in-house digital experts. Smart planning, smart targeting, as well as relevant and powerful creative are your best tools to fight the fear. More >>
- Top 5 Marketable Skills for New Media Planners and Buyers – It’s nice to hear that digital media planner is one of the hottest jobs right now, but do you have the skills needed to land the role? We asked SRDS.com users, “What advice would you give to new graduates looking for a media job at an agency?” More >>
- Our 40 Favorite Websites on Media, Advertising & More – When you’re in the business of loving media, staying up-to-date with industry news, tips and trends isn’t just optional, it’s a necessary obsession – and a fun one at that! Check out the favorite industry newsletters/sites of Kantar Media SRDS employees at the link.
- Media Planning in 2013 – At the end of 2012, Jacki Premak shared her predictions for what the changing world of media planning would be like this year as well as recommendations and considerations to keep in mind. Her main takeaway: Media planning in 2013 will consist of innovations and opportunities mixed with the everyday challenges we’re all accustomed to. More >>
- How To Find the Best Digital Advertising Opportunities - Ad pros know that time is money when you’re crafting a campaign. While Google can be great for basic information, it can be frustrating to use when you’re looking for advertising opportunities for your plan. Simply put, website ad rates are hard to find through a search engine. Find out how to easily get the right information on digital ad opportunities here.
Have a question about the role Kantar Media SRDS has in the digital advertising world? Let us know.