According to a historical analysis of MRI data by Condé Nast, some print properties are more popular than ever among the highly desirable young demographics.
Categories showing increased young readers:
- Fashion & beauty
- Upscale lifestyle
For epicurean, travel and upscale lifestyle magazines, the gross audience of people 18-24 has seen its index jump from about 11 in 1991 to almost 25 in 2011. The index for shelter magazines has dropped for that age group—going from 13 in 1991, to about 17 in 2001, to just over 10 in 2011.
Across the 190 magazines measured, "the average decline in total print audience ratings was 1.7 percent—37 percent of the magazines showed increased audiences, and 63 percent showed declines."