Good News for B-to-B Media
A new study from Veronis Suhler Stevenson (VSS predicts business-to-business media to grow 5.5%. John Suhler, President of Veronis Suhler Stevenson, told BtoB Media Business:
We show b-to-b media flat over the years 2005 to 2010, and we show b-to-b media as having slightly better than GDP growth in 2011 and 2012. Our CAGR for (b-to-b media through 2015) is 6.1%. That's pretty good stuff. Five years ago, b-to-b publishers were just starting to realize the seriousness of the game ahead, and I think their focus on live events and their focus on digital has been tremendous.
of Programmatic Buying