How Does Yahoo! Bing PPC Performance Compare with Google?
Digital marketing intelligence provider AdGooroo recently announced it added search marketing intelligence data on the Yahoo! Bing Network for clients. As part of this news, the team also published a special report on the performance of Yahoo! Bing that's essential for any digital marketer.
For example, did you know that the Yahoo! Bing Network accounts for about one-third of U.S. search volume? Though far less than Google, Yahoo! Bing still covers a huge chunk of the PPC search market. In the report, AdGooroo analyzes U.S. paid search performance on Yahoo! Bing along with Google AdWords across six verticals: Retail, Financial Services, Travel, Education, Computer & Internet, and Business to Business.
It also includes side-by-side comparisons of the two search engines for:
- Clickthrough Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Thousand Impressions (CPM)
- And more
Full disclosure: AdGooroo, like SRDS, is part of Kantar Media.
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