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How Does Yahoo! Bing PPC Performance Compare with Google?

by The SRDS Team

AdGooroo Report

Digital marketing intelligence provider AdGooroo recently announced it added search marketing intelligence data on the Yahoo! Bing Network for clients. As part of this news, the team also published a special report on the performance of Yahoo! Bing that's essential for any digital marketer.

For example, did you know that the Yahoo! Bing Network accounts for about one-third of U.S. search volume? Though far less than Google, Yahoo! Bing still covers a huge chunk of the PPC search market. In the report, AdGooroo analyzes U.S. paid search performance on Yahoo! Bing along with Google AdWords across six verticals: Retail, Financial Services, Travel, Education, Computer & Internet, and Business to Business. 

It also includes side-by-side comparisons of the two search engines for:

  • Impressions
  • Clickthrough Rate (CTR)
  • Cost Per Click (CPC)
  • Cost Per Thousand Impressions (CPM)
  • Competition
  • And more
Digital is a constantly evolving field, encompassing so many pieces, like search, social and mobile. It's critical for marketers to stay abreast of the changes, and based on this analysis, AdGooroo suggests that the majority of PPC advertisers in the U.S. will eventually make
the effort to leverage both search engines and that that point, Yahoo! Bing’s current advantage of less competition, will disappear. For more information, download the report now.

 

Full disclosure: AdGooroo, like SRDS, is part of Kantar Media.

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